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avatar for Naomi Liu

Naomi Liu

EFI
Director, Global Marketing Operations
A constant problem solver and life-long learner, two things you will always hear me say are: “How can I help you streamline that?” and “How can we do this faster/better?” I’m a fanatic about improving sales and marketing processes and removing roadblocks by using data to drive decision making for a clear and transparent view of next steps.

I am a persistent and curious data driven marketer with over 12+ years of experience leading high-performing/high-output teams to generate revenue and demand in the global B2B space. I am known for being a blend of both a high-level creative thinker with an extremely strong technical aptitude for numbers, data, analytics and the ability to understand complex technology stacks. This left-brain/right-brain combination has allowed me to successfully translate business needs to IT requirements and vice versa in high-growth companies to scale their systems to meet changing business needs.

I recently spearheaded a large scale enterprise migration for my company to Marketo, which you can read about here:

Part 1 - The Migration: https://bit.ly/2KOquSA
Part 2 - Technology Onboarding: https://bit.ly/3767451

Areas of expertise: marketing operations, sales and marketing technology implementation and integration, marketing automation, customer journey and sales funnel management, lead scoring and optimization, demand generation, database management, reporting and analytics, data hygiene, data governance, channel marketing, b2b marketing, email marketing, sales enablement, revenue operations, account based marketing strategies, web analytics, SEO/SEM