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Tuesday, January 28 • 3:30pm - 5:30pm
Balancing Data-Driven Design vs. Innovation

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Design thinking and human-centered design is a proven problem-solving process that can be applied to products, services and processes. Companies are investing more time and resources to understand problems and provide users and customers with best-in-class experiences, thus strategy and innovation is critical to their success. As companies are leaning heavily on data when making decisions, including design and UX strategies, how do we balance the science with the uncertainties and unknowns that often come with innovation?

avatar for Bosky Mukherjee

Bosky Mukherjee

Founder & CEO, Spark To Substance
Bosky Mukherjee is an entrepreneur and product executive with over 18 years of experience spanning several startups and high growth companies in Vancouver and Bay Area. She is an executive level business and people coach who works with teams at startups and growth stage companies... Read More →
avatar for Priyanka Raha

Priyanka Raha

Founder, PopSmartkids
Priyanka is a technologist, entrepreneur and mom to 2 boys. After a successful fifteen year career in the tech industry and noticing the amount of exposure her two young boys were getting to their tech devices she took her passion for the human factor in technology to launch her startup... Read More →
avatar for Euphemia Wong

Euphemia Wong

UX Designer, Relic Entertainment
I'm a User Experience (UX) designer with a background in cognitive psychology, research and web development. I have always had an ever-growing passion for understanding human cognition and its interactions with technology. In my day-to-day work, I work with clients and producers to... Read More →

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