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Tuesday, January 28 • 3:30pm - 5:30pm
Balancing Data-Driven Design vs. Innovation — Room #2800 FILLING

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Design thinking and human-centered design is a proven problem-solving process that can be applied to products, services and processes. Companies are investing more time and resources to understand problems and provide users and customers with best-in-class experiences, thus strategy and innovation is critical to their success. As companies are leaning heavily on data when making decisions, including design and UX strategies, how do we balance the science with the uncertainties and unknowns that often come with innovation?

avatar for Bethany Edmunds

Bethany Edmunds

Teaching Professor and Director of Computer Science, Northeastern University
Recently named as one of BC Business's Most Influential Women in STEM, Business in Vancouver's Forty under 40, and YWCA Women of Distinction, Dr. Bethany Edmunds has a background in software development, artificial intelligence, and educational innovation. She is passionate about... Read More →

avatar for Hugh Knapp

Hugh Knapp

Senior Design Researcher, All Purpose
Hugh Knapp is a design researcher and sociologist who specialized his academic career in gender, food, and consumption. His previous work includes his undergraduate thesis, which investigated how social networks affect infant-feeding practices for first-time mothers. He worked in... Read More →
avatar for Bosky Mukherjee

Bosky Mukherjee

Founder, PMDojo
Bosky is a mom and a wife who's mission is to make a career in tech more inclusive and accessible. She is an entrepreneur and an Executive in Tech for over 20 years spanning several startups and high growth companies both in Vancouver in the Bay Area.She has founded 2 ventures: Spark... Read More →
avatar for Priyanka Raha

Priyanka Raha

Founder + CEO, PopSmartKids
Priyanka is a strategist, technologist, entrepreneur and a mom to 2 boys. After a successful fifteen year career in the tech industry and noticing the amount of exposure her two young boys were getting to their tech devices she took her passion for the human factor in technology to... Read More →
avatar for Euphemia Wong

Euphemia Wong

UX Designer, Relic Entertainment
Euphemia is a UX Designer with a background in cognitive science, research and web development. She is currently working on Age of Empires IV at Relic Entertainment, and is also the organizer for Ladies that UX Vancouver.

Tuesday January 28, 2020 3:30pm - 5:30pm PST
SFU Beedie School of Business - Segal Graduate School Building